Arthur Blank Offers Multi-Function Cards

Posted on by Chief Marketer Staff

Card marketing solutions provider Arthur Blank & Co. introduced a new multi-function card on Friday, combining joint marketing programs with multi-application promotional campaigns.

The new DualCard from the Boston-based provider will offer two standard credit-card-sized cards on a single break-apart sheet. It will be suited for combined loyalty and gift card programs, membership and access control, or two individualized memberships, the company said. For example, it will allow two retailers

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