Art.com, a Chicago-based Web site marketing art prints to consumers, has launched its inaugural branding campaign on Friday through outdoor, transit and postcard ads in 13 major U.S. cities all created by the Leo Burnett Co. agency.
Those cities were Atlanta, Austin, Boston, Chicago, Dallas, Dayton, Houston, New York, San Diego, San Francisco, Seattle and Washington D.C., and based on large numbers of households wired for the Internet and art lovers, according to Burnett.
A companion print effort will break in November issues of several national magazines, including Architectural Digest, Cosmopolitan, Glamour, Martha Stewart Living, People and Redbook.
The budget was not disclosed.
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