St. Louis-based Anheuser-Busch is teaming with E! Entertainment Television on a six-month on-premise program leveraging the cable network’s popular “Wild On” series.
A-B will run “Wild On Bud” parties in 32 markets through October, invading bars and clubs with music trivia games, dance contests, basketball shoots, and a new version of the classic Twister. Prizes include logoed glassware, golf shirts, T-shirts, hats, and sunglasses. Consumers can also enter to win trips to “Wild On” parties in Southampton, NY, Miami, or Las Vegas.
E! “Wild On” host Brooke Burke will grace P-O-P collateral. TV and radio spots support, as does activity on budweiser.com and eonline.com. St. Louis-based Momentum and its Waylon Group division handle nationally, with assistance from A-B wholesalers at the local level.
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