The National Geographic Society, Washington, DC, has named American List Counsel Inc. to manage four of its member and buyer files. This marks the first time the files will be available for rental.
The files are; the Society’s 1.5 million inactive members; 240,000 video buyers; 750,000 book buyers; and 150,000 catalog buyers. These counts are preliminary, said Suzanne O’Rourke, of Princeton, NJ-based ALC who will manage the files.
Elizabeth Safford, circulation director for National Geographic North America said yesterday that the files have in the past been available but only on a limited exchange basis. She said there are no plans to bring to market the mega active member file.
“It is our membership file and we’ve elected not to make it available at this time, she said.
The appointment takes effect April 3.
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