American Business Media has asked that the Federal Communications Commission hold off implementing new restrictions on commercial fax use for one year, pending clarification of the rules.
According to papers filed with the FCC on Aug. 6, the organization, which represents a variety of trade publications, wants a ruling on whether faxed expiration notifications to subscribers and insertion orders to advertisers are advertisements.
ABM would also like a reconsideration of the newly announced rule that written and signed permission to receive faxes is required. Instead, it would like the current rules, under which entities with preexisting interaction histories may continue to fax each other without additional permission, to remain in place.
As part of the reconsideration, ABM believes the FCC should consider whether the media are entitled to full First Amendment communication rights, as opposed to limited rights accorded to commercial speech, even when involved in circulation issues such as qualifying subscriber bases.
Washington, DC-based represents the interests of trade publications.
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