American Airlines Takes on JetBlue

American Airlines will try to tempt passengers away from discount flyer JetBlue Airways with a free-ticket offer that runs Jan. 7 through April 15.

The Wall Street Journal reported that Dallas-based American will give its AAdvantage frequent fliers a free ticket to any domestic or international destination when they buy two AA round-trip tickets from New York City or Boston—both JetBlue markets. New York City-based JetBlue began Boston flights yesterday.

American’s offer applies to round trips to California or Florida from NYC or Boston. Travelers earn two free tickets with four round-trip flights, The WSJ reported. It’s an unusually rich offer, and a different tack from head-on price competition that the major airlines have used to compete with upstart low-fare airlines like three-year-old JetBlue.

The promo overlays a first-quarter bonus miles offer that gives AAdvantage members up to triple miles for travel through March 31.