Allstate Insurance Cop. has launched a multi-media ad campaign aimed at Asian Americans.
The ads, some of which will feature a toll-free telephone number, will feature the slogan, “You’re in good hands with Allstate,” translated into Chinese.
The campaign includes television, radio, print and out-of-home ads. It was created by Kang & Lee.
The effort, which will start in New York and move on to other markets, will include both Cantonese- and Mandarin-language TV spots and radio commercials.
The ads emphasize the power of nostalgia, and focus on the importance of working with an established insurance company.
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