ALC of New York Wins Sharper Image List
The Sharper Image has appointed ALC of New York LLC its exclusive list manager, effective July 1.
The Sharper Image operates retail stores, a catalog and online sites that specializes in a variety of lifestyle products.
The list is selectable by 30-day hotline buyers; recency; product purchased; credit card buyers; gender; gift buyers; new movers; and more. Also available are the following lists: Sharper Image Retail Buyers; Sharper Image Multi-Channel Buyers; Sharper Image Internet Buyers; Sharper Image Infomercial Buyers; and Sharper Image Enhanced Buyers. The file is 50% female and 50% male.
“We’re excited about our new relationship with ALC of New York, and look forward to an aggressive year of selling,” Julie Hopkins, The Sharper Image’s director of direct marketing and advertising said in a statement.
The list is currently managed by Walter Karl. According to its current data card, the Sharper Image masterfile boasts 826,446 last-12-month buyers, and a total of nearly 1.5 million catalog buyers.
ALC of New York will not have an updated data card before it takes over the list’s management.
