ALC of New York, LLC has been named exclusive list manager of the Hanover Direct Corporate Database. The appointment takes effect May 15.
Hanover Direct, Inc. is a national catalog and online retailer of apparel, bedding, gifts and general merchandise.
Over 2.3 million last 12-month buyers are in the file, which is comprised of buyers from several Hanover Direct catalog titles, including Domestications, Silhouettes, The Company Store, International Male and Gump’s by Mail. ALC of New York currently serves as list manager for the individual Gump’s, Company Store and International Male lists as well.
The file also features average monthly hotlines of 200,000+ buyers. Segments available includes households with children, ethnic buyers and a variety of RFM selects.
The file was previously managed by RMI Direct Marketing, Danbury, CT.
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