ALC of New York, LLC, will become Belardi/Ostroy ALC LLC, reflecting the name of its three founders: American List Counsel; chairman and CEO Andy Ostroy; and president Donna Belardi. The name change will go into effect on Dec. 1.
In addition to the rebranding, the company is moving to a larger New York City location, and will be opening a Connecticut office. The new headquarters will be at 16 West 22nd Street, and will be up and running Dec. 5. The Connecticut office will be located in Ridgefield, CT.
The newly branded entity will, in addition to its traditional mailing list and marketing services, tout its Growth Strategies Group consulting division, as well as its Co-op Connection service, which assists clients in managing their relationship with cooperative databases.
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