Agencies Losing Ground with Brand Marketers

Posted on by Ayaz Nanji (MarketingProfs)

What might be a scary thought for agencies is a new report that says brand marketers are using fewer marketing agencies.

agency consolidationThis article discusses the results of a recent report from RSW/US. It outlines, charts and graphs and points all around the responses to a survey of senior level marketers and marketing agency executives to glean insights relative to marketer and agency perspective as they each headed into 2015.


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