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Adify Puts Publishers, Marketers in the Driver’s Seat

Adify Puts Publishers, Marketers in the Driver’s Seat

Posted on March 7, 2007 by Chief Marketer Staff

Back in 1996, when the Web was still a novel advertising medium, Larry Braitman, Rick Thompson and Russ Fradin came together to found ad network Flycast Communications, one of the first networks to aggregate low-cost ad inventory across thousands of different Web sites. Within three years, they sold that network to CMGI for almost $700 million.

Now online advertising is firmly in the main stream, and the Flycast trio is back in business with another online network, unveiled this past summer. This one is called Adify, and it

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