ad pepper media acquires Nedstat Basic, the leading global free website analytics solution.
Asset transaction significantly extends ad pepper media’s reach and range of free services for website partners.
Dutch seller Nedstat B.V. to maintain and focus on the expansion of its paid website analytics solutions.
Diemen, Hoofddorp, Nuremberg 14th of July, 2005
ad pepper media today announced the takeover of the free website analytics solution Nedstat Basic from Nedstat B.V., the European leader in website analytics.
With this asset transaction, ad pepper media acquires all the respective rights associated with the world’s most frequently used free website analytics solution. Nedstat Basic is an ASP based solution enabling webmasters to measure all the important indicators such as traffic, user behaviour, content and offer performance.
The total purchase price of this transaction is 3 Mio Euros plus a limited earn-out component. The acquisition will be executed by Web Measurement Services B.V, a newly formed and wholly owned ad pepper media subsidiary based in Hoofddorp.
Nedstat Basic is actively used by more than 600,000 webmasters on approximately 1 million websites around the world and has been continuously growing since its launch in 1996.
This acquisition highlights ad pepper media’s continuing strategy to extend its range of free website partner solutions to complement its revenue generating sources.
ad pepper media plans to rebrand Nedstat Basic whilst maintaining it as a free of charge service. The main focus will be to make ongoing technology and feature enhancements to the product.
“This latest Nedstat Basic acquisition dramatically enhances our new website services division as we now have a broad range of quality solutions to offer our website partners covering adserving through to audience and traffic analysis”, explained Ulrich Schmidt, CEO of ad pepper media. “We expect to register the first results of our sustainable investment in this new field of business as early as the fourth quarter of the current financial year.”, added Ulrich Schmidt.
As a result of this transaction Nedstat B.V. strengthens its equity and cash
position. This will allow the company to further increase investment in its
core business, namely advanced website analytics solutions for businesses
and organizations.
“This transaction is positive for all involved, in particular the users of our products”, says Michael Kinsbergen, CEO of Nedstat. “Nedstat Basic users will benefit because ad pepper has a firm commitment to further develop the product in the coming years. It fits with their core business which allows them to put more resources into the service than we can. Our Sitestat and Nedstat Pro customers will profit as well because Nedstat will focus all its resources on professional web analytics.”
About ad pepper media
ad pepper media is an international interactive media and direct marketing solutions and services provider currently operating 15 branch offices in 10 European countries and the United States whilst also marketing its services in more than 40 countries.
Thanks to state-of-the-art technology, ad pepper media links thousands of small, medium-sized and large websites to make up a premium quality-advertising network which has global coverage and specifically addresses the relevant target groups.
Besides being represented in regional, national and international marketing, the website partners receive a variety of other important products and services, such as adserving, traffic analysis and performance optimization, which are offered by ad pepper media and its associated companies, adapted to the local conditions in every case.
Apart from the gigantic international coverage of approx. 4 billion exclusive advertising contacts per month, advertisers primarily benefit from the multitude of advertising formats and the invoicing model adapted to the advertising objective. Both branding and direct marketing offers can be delivered efficiently to various electronic channels via the company’s technology platform. With in excess of 4 million opt-in email profiles of its own, ad pepper media also operates one of the largest pan-European databases. In this context, iLead and mailpepper are well-known brand names, which are unequalled in terms of both quality and coverage.
ad pepper media is an enterprise, which is quoted on the stock exchange. Its stocks are listed in the Prime Standard of the German Stock Exchange in Frankfurt (Security Identification Number: 940 883).
About Nedstat B.V.
Nedstat is European market leader in website analytics.
The Nedstat products and services enable users to improve the effectiveness and profitability of their online communication and business. Nedstat aims to make website analytics straightforward and accessible. Therefore, products are easy to use, reports are clear and fast to access and support is personal and high quality.
Nedstat employs 120 people in the Netherlands, Belgium, France, Germany and the United Kingdom. The customer list includes many renowned and international organizations like Danone, Electrabel, Ernst & Young, ING, Marks & Spencer, Renault, T-Mobile and Thomas Cook as well as numerous government and not-for-profit organizations.
For further information:
ad pepper media International N.V. Nedstat B.V.
Public Relations Michael Kinsbergen
Tel.: +49 (0) 911/ 929 057- 0 Tel: +31(0)205195400
Fax:+49(0)911/929057-157 Fax:+31(0)206953786
E-Mail:[email protected] E-Mail:[email protected]
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