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Acxiom, Search Initiatives In Data-Sharing Agreement

Acxiom, Search Initiatives In Data-Sharing Agreement

Posted on December 5, 2007 by Chief Marketer Staff

Acxiom Corp. and Search Initiatives LLC have struck an agreement under which Search Initiatives will provide Acxiom with business directory data on small- to medium-sized firms across the country.

The deal calls for Acxiom to receive information from Search Initiatives’ subsidiary, eLocal Listing. In turn, Search Initiatives will incorporate Acxiom data into its products, including its search and search engine optimization offerings.

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