Acxiom Corp., Conway, AR, had fourth-quarter 1998 revenue of $208.9 million a 29% increase from fourth-quarter 1997. Net earnings for the quarter were $19.6 million, up 39% from $14.1 million. For the year, Acxiom’s revenue was just under $730 million, up 28% from $569 million in 1997. Net earnings were $65.5 million, up 34% from $49 million.
In fiscal 1998, the company showed a net loss of $16.4 million. The loss resulted mostly from charges to the acquisition of May & Speh, three database marketing units from Deluxe Corp., and other purchases both made and pending.
The quarter and the year ended March 31.
Separately, Acxiom/Direct Media announced that it would begin renting Bigfoot for Life Opt-in E-mail addresses. A Bigfoot-for-Life address allows users to maintain the same e-mail address regardless of how many times they change service providers. The 500,000-address file costs $225/M, plus $100/M delivery fee, and is available by calling 925/975/4662.
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