Acxiom Acquires Ad Technology Firm Kefta

Posted on by Chief Marketer Staff

Acxiom announced today that it has acquired online marketing and advertising technology company Kefta.

Kefta offers dynamic targeting technology that allows marketers to tailor e-mail messages, banners, pop-up ads and Web pages based on such information as clickstream data, previous sites visited, operating system and connection speed.

The move increases data giant Acxiom

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