Accessory for the Times

Targeted ads compliment fashion site Luxlook

A $3 million online ad blitz bankrolled by major manufacturers of brand-name apparel accessories is netting hundreds of new registered customers daily for Luxlook Ltd.

New York-based Mass Transit Interactive Inc. launched a campaign promoting Luxlook.com in the fourth quarter of 2000. All the online media buying, product placements with links to Web sites and response tracking are managed by the agency.

Luxlook.com generates Web traffic with