Eziba repositions its catalog and expands mailings
Crafts marketer Eziba has shifted its focus to selling by catalog, increasing its circulation by more than tenfold.
Last year, outdoor advertising and print ads in home decor and general interest publications made up 70% of the North Adams, MA-based handmade crafts marketer’s spending. In a complete turnaround, this year catalog expenses will consume 85% of its multimillion-dollar marketing budget.
As a relatively new company
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