As the saying goes, you’re living under a rock if you haven’t heard about—or yet played—Pokéman Go, the mobile app game enjoying astounding skyrocketing popularity.
So how did it become such a craze so quickly? A handful of clever marketing principles turned the niche augumented-reality infused mobile game into a frenzy.
Forbes contributor Jayson DeMers lays out the seven principles for marketing Pokémon Go that marketers can use to promote their own products. For example, he explains the importance of the timing of the release. Summer is here and kids are out of school. Read on to put these seven lessons to good use.
Pokémon GO is built on Niantic’s Real World Gaming Platform and uses real locations to encourage players to search far and wide in the real world to discover Pokémon. The game allows players to find and catch more than a hundred species of Pokémon as they explore their surroundings. A Fortune.com report says that Niantic will soon offer advertising opportunities, or “sponsored locations” on the game.
Watch the video:
Related articles:
How to Improve Your Mobile Marketing Campaigns
Cirque Du Soleil VP on Driving Intimacy through Digital & Mobile
Network
