A Call to Postal Action
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by Chief Marketer Staff
C. Hamilton Davison, executive director of the American Catalog Mailers Association, was up against a tough audience.
He asked catalogers at Merit-Direct’s Business Mailers Co-op last month how many spend 60% of their time thinking about the U.S. Postal Service.
Not a single hand was raised, although postage ranks as one of the top 10 expenses for most catalog mailers.
Nor did anyone respond when Davison asked if they spent 50% or 40% of their time on the USPS. It wasn’t until he got down to 10% that a few hands went up.
No wonder Davison thinks the top risk to the catalog business may be
