Really understanding how the creative team is doing can sometimes be tricky. You have the stats, the reports. You can observe behavior. It seems like things are running smoothly. But to understand what’s really happening this author suggests listening for eight very specific phrases spoken by an member of your team that can signal trouble may be brewing.
In one example, listen for the phrase, “I don’t remember seeing that email.” That can mean timely, important communications are being missed in the flood of emails most of us get in our inboxes each day. The author suggests using a project management tool to store project specs, timelines and other important information in one place to produce great work on time.
Another seven phrases are mentioned for CMOs to listen for with suggestions on how to turn them into positive action. A fascinating read!
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