This isn’t your typical marketing contest. It was run by the long-time owner of an inn in Maine as a way to sell the property. It was exactly how she had acquired it all those years ago, by winning an essay contest.
This time around, however, social media is in play. It allowed people to complain, to call the content rigged and other sordid comments. Maine’s Attorney General got involved, as did the State Police. It’s an interesting tale that takes lots of twists and turns.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.