Content marketing is the much-discussed form of engaging with consumers while at the same time not really pushing a sales pitch. It all sounds great, but may not be as easy as some suggest.
This author says that the first step in any content marketing initiative is to put together a team, or if refreshing an existing program, to take a close look at the existing team players to make sure they are a rock-solid fit.
Here are six key roles you’ll want to fill to create a winning content marketing effort.
Network
