The Harvard Business School has identified six marketing lessons from President-elect Donald Trump’s upset winning election campaign.
The author, John A. Quelch, says the lessons can help marketers “looking to beat the odds and overcome powerful competitors.”
Among his six lessons, Quelch explains how to show the past as prologues, pursue forgotten consumers and why sizzle beats steak. Read the article …
Another article explains how Trump put to good use the “4 Ps of Marketing”—Product, Price, Place and Promotion—to help him win the election. It contrasts Hillary Clinton’s and Trump’s divergent marketing and advertising tactics. Read the article …
Related articles:
ANA Lists Potential Legislative Issues in Trump Administration
Lessons From Trump’s and Clinton’s Marketing Strategies
What Brands Can Learn from Politicians
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