A slew of legal and compliance issues arose in a new survey of board members and executives with many of the issues involving the marketing space.
These issues are all the more pressing, as brands take new risks and blaze new paths with the all-powerful consumer. Regulators are working fast to keep pace with rapidly changing technologies and processes, making it all the more challenging for companies to keep track of regulator and compliance issues.
CMO.com explains six regulatory and legal risks that CMOs must understand and mitigate today. The issues include social media, brand ambassadors, digital, consumer class action lawsuits and Big Data.
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