If teens are on your radar screen, here’s five tips you need to know to get the most bang from your buck with this tech-distracted group.
Among the tips for marketing to teens is to choose the right brand ambassadors, think YouTube stars, not Hollywood stars. As an example, is your marketing team familiar with Felix Arvid Ulf Kjellberg, otherwise known as PewDiePie?
Teens are spending plenty of money, but where they spend it may be a bit surprising. About 23% goes to food and another 20% to clothing. They like Starbucks and Nike but have turned their backs on Abercrombie & Fitch and Hollister. This article lays out the latest Piper Jaffray semi-annual report on teens’ spending. It outlines what teens are spending their money on, the top clothing brands, shopping websites and restaurants among other findings.
Network
