It’s been quite a summer: the Pokemón Go augmented-reality craze, Microsoft’s $26 billion purchase of LinkedIn, Instagram’s version of Snapchat to name a few.
So what does all it mean for marketers? A lot!
The above mentioned happenings are among five major advancements this summer that are having a big impact on marketing strategy and campaign development.
This article lays out those five happenings and explains what they mean to marketers and how you can leverage the lessons learned in your marketing strategy and campaign work. Read the article.
Related articles:
Building a Strong Marketing Data Strategy
Creating a Successful Customer Review Strategy
4 Ways Pokémon Go Masters Viral Loop Marketing
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