The path that high-school students considering colleges follow is simple: research, consider and commit. Higher-education marketers need to create email marketing campaigns that will reach high-school students via email when they’re in research and consider modes. “With more and more students researching colleges and applying online, it is important to reach out to them with information when they are in the beginning stages of their college search process. Remember not to overwhelm these prospective students with too much information, though.” Here are four tips for crafting effective email campaigns to be sent to these students: 1) build a quality opt-in database; 2) time your emails; 3) create concise content; and 4) optimize for mobile. (Fathom)
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