What do email marketing and magic have in common? They both need their audience to opt in to a performance. This little metaphor yields a helpful post from Daniel Burstein at MarketingSherpa that discusses four key tricks email marketing tactics every email marketer must know:
1) The reward delivery: loyalty, check-in rewards, offers, etc. (think Groupon)
2) The double opt-in: sending a confirmation email that has to be clicked once you get an email opt-in, which helps to maintain a high-quality database of subscribers who actually want to get your messages
3) The welcome series: a series of campaigns that prime an audience for the messages they’ll receive going forward
4) The amazing email marketing integration: combining all channels into one seamless set of messages
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