In its “2013 Email Marketing Benchmark Report,” MarketingSherpa asked marketers, “What new developments will affect your email marketing program in the next 12 months?” Fifty-eight percent of respondents pointed to the pervasiveness of smartphones and tablets, while 57 percent said social media.
Daniel Burstein, director of editorial content at MarketingSherpa, shares three takeaways, as recommended by marketers themselves:
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Network
