Tessa Wegert (Content Marketing Institute)
Whatever Yahoo’s $1.1 billion acquisition of Tumblr means from an advertising standpoint, Tumblr will place a priority on retaining its viability as a branded content marketing channel through which brands can tell a story and connect with consumers. Marketers should take this as an opportunity to get familiar with best practices for integrating Tumblr in their content marketing efforts. Tessa Wegert at the Content Marketing Institute shares three helpful pointers …
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