3 Steps for Building a Better Social Media Strategy for 2013
December is the month for planning for the next year. For marketers, part of this process involves mapping out a social media strategy for 2013. Here are three steps to help: 1) Analyze which social networks work for your audience: Where do you see the most engagement? This can be measured simply by looking at likes and shares on Facebook, mentions and retweets on Twitter, Google+ shares, Pinterest likes and repins, and YouTube comments, among other things. While doing this, be sure to note what type of content worked best on each social network. 2) Analyze which social networks don’t work
