3 Reasons Why B2B Marketers Should Use Google+ (Video)
Google+ might not be as big as Facebook, but it’s still a significant tool for B2B marketers to be paying attention to.
According to comScore, Google+ boasted about 28.7 million unique visitors via desktop computers in October in the U.S., which places it well behind Facebook’s 149 million visitors during that same month. Meanwhile, in early December, Google announced that its social network had 135 million active users in its stream. However you count Google+’s users, it seems that it still trails Facebook not only in terms of total number of users, but in growth too.
Nevertheless, cases have been made in favor of Google+ as a communication channel for brands. The same can be said for Google+ as a tool for B2B marketers.
To explain how B2B marketers should be using Google+, Christopher Penn, vice president of marketing technology for SHIFT and one of Forbes’ “Top 50 Social Media Power Influencers,” created a helpful video, which is embedded below.
In his primer on Google+ for B2B marketing, Penn touches on three points:
1)
