24/7 Media Acquires Awardtrack For $75 Million In Stock

Posted on by Chief Marketer Staff

Internet marketing company 24/7 Media, based in New York, has purchased AwardTrack Inc., an Internet-based business-to-business loyalty company for approximately $75 million in stock.

AwardTrack offers a loyalty and customer-relationship management program that enables Web retailers and content sites to issue points to Web users as a reward for making purchases, completing surveys or investigating promotions.

According to research conducted by NFO Interactive, 53% of online consumers stated that they would increase the amount they spend at specific Web sites if they were offered incentives, such as reward points.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN