The first-annual Marketing ARC Awards winners were announced at LeadsCon New York on Aug. 14, honoring the best campaigns powered by marketing technology solutions. The winners in the 10 MARC 
Awards categories are as follows:
LEAD NURTURING: Marketo for its In-House Multi-Channel Interest Based Nurture Campaign.
CONTENT MARKETING: Asante SNAP for In-Print Video Brochure, in partnership with Vpak Media.
CONVERSION OPTIMIZATION: Marriott for Marriott Mobile Check-In supported by Yesmail.
TARGETING: TalkTalk Business for Integrate Britain campaign, executed with Stein IAS.
PERSONALIZATION: PCH.com for PCH.com Personalizes the Online Experience, in partnership with Evergage.
CHANNEL INTEGRATION/MESSAGING: Xerox Corporation, Xerox ConnectKey Technology Marketing with its partners Phoenix Group, Martino Flynn, SMITH Agency & McAfee.
GLOBAL/LOCAL: Lionbridge Technologies, In-House European Global Email Campaign with supporting partners Marketo and Salesforce.
INTERACTIVITY/ENGAGEMENT: Lincoln Financial Group, Chief Retirement Savings Officer Quiz, with tech partner Customedialabs.
ANALYTICS, MEASUREMENT & ATTRIBUTION: Chicago Board Options Exchange, CBOE Execute Success Campaign, with partner Stein IAS (Americas).
INBOUND LEAD ACQUISITION/GENERATION: Tableau Software, Medium Data Campaign.
Congratulations to this year’s winners!
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