Month: October 2013
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Why Google Is Encrypting Search Keyword Data and How to Work Around It
Late last month, marketers saw a mild headache swell to a full-blown migraine when it was confirmed that Google was, indeed, taking steps toward encrypting all of its search activity. In other words, that already pesky “(not provided)” line in the Google Analytics report for organic search will soon obfuscate just about all of a […]
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Direct Marketing | Print
Chief Marketer Listline Oct. 14
Lists featured this week include The Artisan Table and Pajamagram PIP.
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37 Marketing Tools to Help You Spy on Your Competitors
Marketers who spy on their competitors will learn a lot from their endeavors — good ideas and tactics to borrow, hard data to fuel improvements and areas to match the competition, among other things. These 37 tools can help them in their covert operations.
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Mobile
Instagram Promises In-Feed Ads in the ‘Next Couple Months’
Brands that have been champing at the bit for the opportunity to run ads on Instagram only have to wait a couple more months, according to the company. As part of the announcement, Instagram reiterated a promise to its users.
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Social
4 Tips for Effective Native Advertising Using LinkedIn Sponsored Updates
LinkedIn’s Sponsored Updates give advertisers the chance to promote their content on the social network. There are four key insights to remember when trying to maximize the opportunity.
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Data & Analytics
Finding Talent, Channel Attribution Among Biggest DM Challenges
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.
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Email
8 Tried-and-True Email Marketing Strategies Marketers Should Know
When it comes to email subject lines, marketers should avoid the “dead zone” of 60-70 characters. This is just one of the email marketing strategies backed by hard numbers and studies in this list, which will help marketers ensure that their messages stand out in crowded inboxes.
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Mobile
Pinterest Ads Are Unleashed Into the Wild
Pinterest has begun testing promoted pins from a select group of businesses in search results and category feeds on the Web and in its mobile apps. These pins will be labeled as promoted and will display a link to a page where users can learn more about promoted content on Pinterest.
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Social
Facebook Unveils Objective-Based Ad Buying and Reporting
Facebook is continuing its efforts to simplify its ad buying and reporting tools with the introduction of objective-based advertising. Brands now start their advertising journey by answering a simple question: “What’s your advertising objective?”
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Acquisition
2013 PRO Award Winners
Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award […]