Topic

Month: June 2013

  • Optimizing PPC Landing Pages for Customer Awareness

    Marketers need to get better at building landing pages that cater to visitors’ awareness levels

  • Why Direct Mail Still Yields the Lowest CPL and the Highest Conversion Rates

    By Laurie B. Beasley, president, Beasley Direct Marketing

    These days, marketing is all about digital. We are emailing, blogging, tweeting and Facebooking our little marketeer hearts out. So direct mail (the kind that the postal delivery person puts in your mailbox — remember?) must be dead in the water, right?

  • The Email Metric All Marketers Must Pay Attention to: Inbox Placement Rate

    Open rates, click-through rates, bounce rates and unsubscribe rates are among the most common email metrics mentioned in studies and discussions amongst email marketers. But there’s one email metric that deserves more attention: inbox placement rate (IPR). What is IPR? IPR is “the rate at which emails land in the inbox folder as opposed to […]

  • The Interactive Small-Business Guide to YouTube

    YouTube is the No. 1 online video platform out there, and it’s a potentially helpful channel for small businesses looking to tap into its huge audience and marketing potential. Small businesses can use YouTube to develop useful content for prospects and customers, especially as part of their content marketing campaigns. For a thorough, step-by-step look […]

  • Infographic: From Big Data to Big Personalization

    Monetate, which offers conversion and optimization solutions for companies, has put together an infographic showing how big data can help businesses deliver personalized and segmented communications to customers. It splits the discussion into four parts: the big data problem, the segmentation opportunity, how big data drives results, and keys for data and segmentation success. Here […]

  • 5 Secret Keyword Research Tips to Improve Your SEO and PPC Efforts

    If you’re having a hard time finding keywords to target for your SEO and PPC campaigns, Ryan Cruz is here to help. In a guest post for Search Engine Journal, the marketer discusses five not-so-common tips for keyword research: 1)

  • What Marketers and Brands Should Know About Instagram Videos: 5 Key Questions

    If a picture is worth a thousand words, how many words is a video worth? Try searching for the answer on your favorite search engine and you’ll likely come across mentions of research from Dr. James McQuivey of Forrester Research, which found that a one-minute video is the equivalent of 1.8 million words. With Facebook’s […]

  • Why Marketers Get Social Media Wrong: It’s About the Audience’s Motivation, Silly

    According to a recent Social Media Examiner report, 97 percent of marketers said they’re participating in social media marketing, up from 94 percent last year. Eighty-six percent of marketers said social media is important to their business, and 61 percent of marketers said they’re generating leads from social media marketing efforts. But why do so […]

  • 4 Terrible Lessons SEO Taught Marketers

    SEO is great for a number of reasons. It delivers cumulative results, makes people feel like they’re choosing you, and requires a melding of creative and technical skills. “But SEO has also taught many of us some pretty terrible marketing lessons, and we need to be careful to sift those out if we want to […]

  • Effectively Using Sales Leads: 5 Steps

    By Lauren Alexander, VP of marketing, Underground Elephant

    Whatever industry you are working in, effectively using your leads is a crucial part of keeping your business afloat. Acquiring good leads often comes at a considerable expense of time and money. But all too often, leads are squandered because they are lost in the shuffle or go stale before being contacted.