Topic

Month: May 2013

  • Agencies

    Big Data is Good—But Big Testing is Better

    Consider this the golden age of data in marketing.

  • Infographic: 18 Sweet Tips for Facebook Page Posts

    PostRocket, a company that optimizes Facebook page posts, has created a sweet infographic offering 18 tips for creating effective Facebook page posts. Among the tips are: –

  • Only 14% of Businesses Say Their CMS Offers a Complete View of Engagement Across Channels

    According to a study from Econsultancy and Adobe, 94 percent of businesses say it’s “quite” or “very” important to link content management with the ability to measure its on-site performance. Digital asset management and personalization are also key areas that businesses say need to be integrated with their content management system (CMS). However, only 14 […]

  • 5 Link-Building Tactics That Aren’t Built on Content Marketing

    Content marketing is all the rage these days, but it’s not the only or best way to build links. “In fact, placing too much emphasis on content can actually distract from what we should be doing most: approaching the unique needs of each client and niche,” writes Pratik Dholakiya, director of SEO and vice president […]

  • Seven Effective Content Marketing Strategies for Social Media

    By Paul Taylor, founder and CEO of Webmarketing123

    Content marketing and social media go together like peas in a pod, lovebirds sitting in a tree, “Brangelina.”

    You get the picture: the two work well alone, but together? Yowza!

  • Agencies

    Six Things Marketers Need to Know Before Dialing a Cell Phone

    In October, new FCC rules will require marketers to obtain prior written consent to call or text consumer cell phones for solicitation purposes.

  • Agencies

    Nonprofits Struggle to Turn Friends and Followers into Donors

    In this special report, learn how nonprofits are utilizing social media to build relationships and donors.

  • FBX Ads in the News Feed Get 197% Better ROI Than Ads in the Sidebar

    According to a study from Nanigans, Facebook Exchange (FBX) retargeting ads that show up in the news feed yield a 197.3 percent boost in ROI compared with ads that appear in the right sidebar of the site. This isn’t too surprising, given how much more users probably look at the news feed as opposed to […]

  • Klout Competes With Quora With ‘Experts,’ Aims to Become More Like LinkedIn

    Klout, the divisive measurer of social influence, unveiled Klout Experts last week. The new product is essentially a Q&A feature that will offer a way for users to improve their Klout scores while asserting themselves as topic experts. CEO Joe Fernandez says Experts exists to help users find answers to questions whose answers live outside […]

  • Innovation and Today’s B2B CMO

    By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group

    This is the sixth article in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable and scalable revenue performance from marketing.

    Innovation is broadly defined as new ideas or new ways to compete and prosper. Innovation might occur in a product, technology, service, process or in a combination of factors. There are two things we need to know about innovation (thank you, John Cotter). The first is innovation is a subset of change, which means, inherent in any innovation is the notion of change, of people having to do something differently. Second, innovation should be a good and prosperous innovation. This means innovation should be a money-making proposition in corporate America. The business world is strewn with examples of innovation that did not make money for a company. In light of this definition for innovation, let’s review the role the CMO and revenue marketing.