May 2013 - Page 4 of 14 - Chief Marketer

10 Social Media Ads That Can Help Nurture Buyer Decisions by Targeting the Middle of the Funnel

Social media advertising is a big deal. How big? By 2016, it’ll be $9.2 billion big, according to BIA/Kelsey. This would reflect a doubling of the $4.6 billion spent on social media ads in 2012. Another bit of evidence to show social media advertising’s increasing value comes from research commissioned by Nielsen’s Vizu and conducted […]

The 8 Things Every Local-Business Website Must Have

A company website is a crucial asset for local businesses. The problem is that most of them have a hard time building sites that are easy to find via search engines, let alone sites that are engaging and helpful. For instance, one study found that 1 in 4 small- and medium-size businesses couldn’t be found […]

Report: Social Commerce Has a Long Way to Go; Pinterest Gains Ground in Terms of Site Traffic

“Social commerce is a unicorn.” That’s one of the main takeaways from Monetate’s latest quarterly e-commerce report (EQ1 2013), which found that Pinterest is accounting for more e-commerce traffic from social sites than it was at the end of last year. ‘The unicorn’ According to the report, social media drove just 1.55 percent of all […]

Is It Time to Say Good-Bye to Unresponsive Prospects?

By Micky Long, vice president and practice director of lead nurturing, Arketi Group

As a B2B marketer, I know what follows flies in the face of all that’s instinctive. Some would say it’s alien to our very DNA. But I think the time has come for all of us to face a very tough reality: some of our prospect relationships just aren’t working anymore, and it may be time to turn these prospects loose.

How to Use Facebook Pixels to Run Direct-Response Campaigns

If you’re advertising on Facebook, chances are you’re hoping to turn those users into customers. The problem on Facebook is that it’s often difficult to see the end of the funnel, and it’s easy to get distracted by all the metrics and data at your fingertips. Direct-response campaigns on Facebook enable marketers to use pixels […]

5 Excel Skills and 5 Excel Add-ins All Marketers Should Know About

Like it or not, marketers have a lot to gain from mastering Excel. But what are the most important Excel tasks that every marketer should learn? In a post for Search Engine Land, Annie Cushing, an SEO and analytics consultant, shares five essential Excel skills she thinks all marketers should know, listed in order of […]