Topic

Month: May 2013

  • The Unpopularity of Google+ and Why It Still Matters

    According to Google, its social network has about 500 million accounts. Nevertheless, the average Web user would probably say that Google+ isn’t nearly as popular as Facebook, Twitter, Pinterest and some of the other major social networks out there. This sentiment appears to be backed up by anecdotes and statistics, which are shared in a […]

  • Agencies

    Solving Marketing Complexity through Collaboration

    A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives.

  • Agencies

    Chief Marketer Listline May 13

    Lists featured this week include New Hampshire Magazine and American Nurseryman Email.

  • Agencies

    Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study

    The Mobile Marketing Association’s new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2015.

  • Agencies

    Target Builds ‘Dollhouse’ In Grand Central

    (Ad Age) The glory of Grand Central Terminal got a little touch of Target this weekend when the retailer built a life-size dollhouse in the middle of the station to promote its Threshold home décor line. There are somewhere between 3,500 and 4,000 products on display in the house. Check it out.

  • Social

    5 Questions to Keep Your Social Campaign on Track

    (memeburn) What can you do to make sure you can complete your social media marketing strategy without running out of steam? Here are five questions you can ask yourself to put your social media strategy into perspective and keep your social media campaign on track.  

  • Agencies

    Coca-Cola to Stop Marketing to Kids

    (Wall Street Journal) Coca-Cola plans to offer low- and no-calorie drinks in every market in the world and put calorie counts on the front of all drinks it sells. It also said it would stop marketing to children under 12 will work to encourage more physical activity programs in every country it operates. Get the […]

  • Infographic: The 7 Kinds of Digital Marketers

    (Optify) This infographic from Optify offers an amusing and educational overview of the digital marketing realm. In it, the company describes seven types of digital marketers, including The Data Whiz (loves testing email campaigns and The E-Artiste (favorite social network is Pinterest).

  • Agencies

    How to Get More out of Conversion Confirmation Pages

    (Search Engine Watch) Conversion optimization focuses on compelling visitors to take a specific action on your site or landing page, but marketers shouldn’t overlook a low-hanging fruit: the purchase/lead confirmation page. Joseph Kerschbaum, senior client strategist for PPC Associates, shares seven tips to improve the confirmation page to set a good foundation for lasting customer […]

  • How Privacy Policies on Forms Affect Sign-ups

    (ContentVerve.com) Placing a brief note about your privacy policy to assure visitors that their information won’t be shared or abused seems like a good way to boost sign-up rates, right? Yes and no. While this is a good idea in general, there are important caveats marketers should know about, illustrated by four A/B tests for […]