December 2011 - Page 9 of 10

Kikkoman Loves Food Occasions

Kikkoman loves barbeques, Super Bowl tailgate parties, Thanksgiving, Christmas and other special occasions. These key food occasions provide timeframes for the brand to push out recipe ideas for new ways to use its products along with incentives to purchase.

Data & Analytics

Holiday Email Watch: Gymboree Builds Synergy, But Fisher-Price is Slow

My home’s halls haven’t quite been decked yet, but it’s beginning to look a lot like Christmas in my email inbox. Here’s a quick look at some of the offers that have come my way this week. While none are particularly naughty, some are a lot nicer than …

Agencies

Keeping Marketing Assets Secure in the Cloud

After all, if your marketing and sales materials are managed and distributed via a Software as a Service (SaaS) solution on the Internet, rather than housed on your company’s own servers, aren’t they more prone to being viewed by unauthorized users? The answer may actually be no, according to some industry analysts.

Agencies

Holiday Spending on Gift Cards to be Highest Since 2007

For the fifth year in a row, gift cards top Christmas wish lists.

Data & Analytics

Reminder Emails Boost 1-800-Flowers Sales

1-800-Flowers is making heavy use of email reminders to encourage blooms as gifts for every occasion.

Agencies

Meijer Rolls Out Holiday Digital Sweeps with a Video Hook

It's probably engaging enough that Midwest retailer Meijer is running an online holiday contest offering website visitors a chance to win $10,000 in gift cards, as well as a $10,000 to their local food pantry.

Agencies

As IPOs Go, Zynga’s No Groupon (And That’s A Good Thing)

Both Zynga, the online games company whose offerings include Farmville, Mafia Wars and Zynga Poker, and Groupon, the daily deal site, are dot-coms which deal primarily in virtual goods. They hold no physical inventory and rarely generate transactions …

Agencies