Month: December 2011

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  ClickBooth Presents: Affiliate Fight Night at Xtreme with Randy Couture

  ClickBooth Presents: Affiliate Fight Night at Xtreme with Randy Couture

• ClickBank Reaches $2 Billion in Total Revenue Paid Out to Online Entrepreneur Clients

  Growth of Affiliate Marketing Industry Counters Recent Economic Downturn; ClickBank Revenue Paid to Online Entrepreneurs Doubled Between 2008-2011

  Forrester Research Forecasts Affiliate Marketing Industry to Reach $4 Billion in Annual Revenues by 2014

• Knowing versus Doing

  For many reasons, those in the interactive space have a love to hate relationship with those who have their MBA’s, especially those from certain prestigious universities. Unlike other professions, graduate degrees are anything but required in the ad-tech space. Most companies will gladly trade…

• The Real Beginning of the End for Edu?

  At the past three LeadsCon, the for-profit-education segment has dominated the stage as well as the discourse in the exhibit hall. And why shouldn’t it have? The conference tends to reflect the industry at large, and as a percentage of total revenue, the for-profit-education sector has comprised if not…

• Email Marketing and Social Media to See Biggest Increases in Spending by Marketers in 2012

  According to the “2012 Marketing Trends Survey” from StrongMail, conducted by Zoomerang, email marketing and social media are set to see the biggest budget increases by marketers in 2012.

• Average Order Size for Sales Driven by Search Ads During the Holiday Season up 5%

  According to Kenshoo’s “2011 Online Retail Holiday Shopping Report – Early Edition,” consumers are buying more and are buying more at a time this holiday season. Also, holiday season search advertising budgets were up nearly 30 percent, while the paid-search average cost per click (CPC) was up…

• Application Downloads, Enroll/Join/Subscribe and Watch Video Lead Mobile Post-Click Campaign Actions in October

  Mobile advertisers’ top campaign goal was to sustain in-market presences, according to Millennial Media’s S.M.A.R.T. (Scorecard for Mobile Advertising Reach and Targeting) report for October. Also included was the finding that application download was the top post-click campaign action.

• Agencies

  Improved Ecommerce Boosts Results for Green Top Sporting Goods

  Enhanced shopping cart and customer path analytics are helping Green Top Sporting Goods boost its pay-per-click search results and increase sales in several product categories.

  As recently as 2008, Green Top’s website offered product listings but no way of making purchases. Visitors clicking on specific items were often brought to the manufacturers’ sites.

• Agencies

  Seven Rules for Getting Started in Gamification

  Gamification is the process of making the expected fun – or at least a little more interesting. Here’s how you can get started incorporating gamifcation into your marketing and loyalty campaigns

• Agencies

  Mobile Users, Flummoxed By Log-In, Search and Payment Problems, Tweet Their Woes

  Think consumers are willing to cut the mobile channel some slack due to its newness? Think again. Among adults who made a purchase via a mobile device during the past year, 85% expect the experience to be better than purchases made through a laptop or desktop computer, according to a study of online chatter. And 41% of the comments made about some of the top mobile-using retailers reflected a fair amount of frustration.