August 2011 - Page 6 of 17

Most Online Coupons Used at 10 a.m.

RetailMeNot recently unveiled a set of data in the form of an infographic using its own numbers and those from Harris Poll and Vanderbilt University. Among the bits of information highlighted are days with the highest volume of coupon use, the most popular time of day for coupon use and the top categories for…

Agencies

Ben & Jerry’s Mixes Sweets & Tweets

At the Vermont headquarters of Ben & Jerry’s, we’re always looking for the next fun and funky thing. Whether it’s a flavor with late night’s Jimmy Fallon or a quick turn-around response to a timely opportunity like the legalization of gay marriage. While we hear all the time that “there are no new ideas” and that every marketing effort has been done before—we refuse to believe it. And that is how we came up with a new twist on Twitter to support our commitment to Fair Trade.

Agencies

Aeropostale’s P.S. Rewards Builds Loyalty Among Shopping Moms

A new loyalty program from Aeropostale P.S. was created using two primary sources of input. Yes, the brand’s marketing executives conducted tests and research. But they also asked their mothers.

The program, P.S. Rewards, was launched in mid-July to boost the fortunes of Aeropostale’s youth-focused brand. It was created more for the mothers who buy the line’s offerings than for the kids who wear them.

Maximize Trigger Campaigns With a Multichannel Approach

Two-thirds of customers are already behaving in a multichannel manner, yet the current best practice for triggered-based messaging is single channel in its approach. This is to the disadvantage of marketers who seek to use this approach to deliver relevance.

Agencies

DM Employers Seek Analytic Skills, Cross-Discipline Knowledge

Marketing departments are hiring, at least as of mid-summer. Most-desired candidates include those who bring analytic skills to a variety of marketing functions, followed by those who understand the integrated nature of marketing.

Agencies

Mobilizing Mobile Shoppers: A Strategy Beyond Coupons

For retailers, mobile technology is providing new strategic opportunities to overcome problems associated with traditional loyalty programs – but there’s more to mobile loyalty than offering coupons

Agencies

Back in the Ring: WWE and 7-Eleven

When you’re running a promotion for three consecutive years, it’s got to incorporate some freshness. And that is the plan for WWE and 7-Eleven as the convenience stores began a month-long promotion.

Email

Back to the Basics: 5 Considerations for Creating an Email Offer

Before you can communicate your message to your subscribers, you first need to think about your offer in the broadest sense. Put yourself in your email subscribers’ shoes. What are their questions, concerns and needs within your market, and how can you answer them?

Mobile

The Top 5 Mobile Web Mistakes – And How to Avoid them

The mobile web holds tremendous potential as a channel for building customer relationships, loyalty and revenues, but there are several common mistakes companies make on the road to mobile web success

Chief Marketer Listline August 8

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …