In what is claimed to be a first for the industry, e-mail deliverability consultancy Pivotal Veracity is expected to announce today it has developed technology that allows marketers to track how and on what devices individual subscribers open, sort and interact with their messages. Dubbed MailboxIQ, the technology has been in development for a year…
In today's world of ongoing financial turmoil, consumers are searching for—and demanding—a level of trust. For smart marketers and senior executives, this spells opportunity.
Understanding not only what’s worked in past holiday seasons but learning lessons from this year’s back to school efforts will help retailers put their best foot forward come November.
Photography power Canon is rolling out the latest iteration in a pair of football-themed contest promotions- and its long-time sponsorship of the national Football League—to publicize the launch of a new camera line
CKE RESTAURANTS: has opened its first Carl’s Jr. restaurant in Shanghai, China. A move that marks,
Neiman Marcus Inc.
Erin Taylor has joined data firm Acxiom as vice president of corporate marketing.
FetchDog, the canine-centric retailer founded by Glenn Close, offers new ways to connect online in its summer 2009 catalog. World Magazine
When it comes to e-mail deliverability, there is no question that sender reputation plays a critical role. But there
During the second quarter, 4,217 direct mail-sold individuals bought health supplements
