News Briefs

|  by Chief Marketer Staff

SEATTLE’S BEST COFFEE: is introducing Just Pure Flavor in vanilla crème, cinnamon swirl and hazelnut, and is offering free samples nationwide

Talbots Talks Catalog Circ Amid Rough Second Quarter

|  by Chief Marketer Staff

The Talbots, Inc. generated second-quarter sales from continuing operations of $304.6 million, compared with $395.2 million during second quarter 2008. The apparel marketer recorded a net loss of $24.5 million during its most recent quarter, compared with a net loss of just under $25 million a year ago.

Coupon Users Are Plagued by Expiration Dates and Invalidity

A survey commissioned by Coupon Craze and conducted by Harris Interactive reveals that though online shoppers are well-educated and relatively wealthy, many are prevented from taking advantage of savings offered through coupons because of expiration dates and other reasons for invalidity.

Gmail Users Most Engaged With Marketing E-Mails

Gmail users appear to be more engaged with the marketing e-mails they receive in their inboxes than their Hotmail, Yahoo! and AOL counterparts, according to a recent look into stats by e-mail marketing service provider MailChimp.

iPhone Leads the Way for Mobile Ad Impressions

According to a recent report released by Millennial Media, a mobile ad network based in Baltimore, Apple’s iPhone served the most mobile ad impressions in July.

Twitter Makes Us Dumber, Facebook Makes Us Smarter?

According to a psychologist at the University of Stirling in Scotland, Facebook may be good for working memory in the same way that war games and Sudoku are, while Twitter may actually harm it.

Pimp My Salary

Human nature is a funny thing. It makes us act in a lot of ways we might not have predicted, yet in ways we can easily rationalize after the fact. For instance, whether we admit to it or not, many of us are quite competitive. We might know...

The Land of Opportunity

Regardless of what happens in the ongoing drama that is fakevertising, we will forever remember this past year as one of the most unique and perhaps one of the most defining we've seen. In a classic example of performance...