Month: February 2009
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Finding New Opportunities in Sponsorship Marketing
It’s no secret. Given this economy, all of us, no matter what side of the table we sit at, will be challenged to generate more value with less marketing
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Campaign Index
JEWEL-OSCO, COCA-COLA A Taste of Black History Grocery chain Jewel-Osco is teaming up with Coca-Cola to celebrate Black History Month with in-store promotions
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Publishers Clearing House Launches iPhone Contest
Publishers Clearing House, the longtime subscription/sweepstakes marketer, is going high tech. It’s partnering with social media site Triviatown.com to
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Engagement
Console Games Offer Brands a New Playing Field
The big purple reptile stomps through town, demolishing buildings as tall as he is, sending plumes of water and flames into the air, tossing delivery
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Direct Marketing | Print
CyberDefender Adds Direct Response to Ad Strategy
CyberDefender Corp. has launched direct response radio and TV ads to promote its new computer optimization and security software. The Los Angeles firm’s
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Direct Marketing | Print
Intelligent Mail Barcoding Leads List of Money-Saving Postal Technologies
With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service’s
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Direct Marketing | Print
Brand Awareness, Direct Response Were Part of Napster’s Relaunch
Napster may be an online phenomenon. But it needed every marketing tool available, from print ads to live events, when it relaunched as a legal music
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Data & Analytics
Four Errors Marketers Make When Measuring Performance
Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you
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Some Good News for Marketers
Starved for good news? Here’s some: Last month, Cornerstone Brands awarded R.R. Donnelley a $100 million contract to print its catalogs. That was the
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Data Driven ROI
The NCDM Database Excellence Award Winners
Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve