Topic

Month: February 2009

  • Listline e-Newsletter 2/05

    ServiceMagic Inc. has appointed Worldata as list manager. Its list identifies more than 1 million consumers, new movers and remodelers who use ServiceMagic.com to find information and home services for household repairs.

  • Engagement

    Wheaties Makes Willis Reed Latest Black History Honoree

    Wheaties continued its practice of paying homage to great African-American athletes during Black History Month by putting former New York Knicks center Willis Reed on its box.

  • Acquisition

    Pizza Hut Boasts Tuscani Lasagna with Italy Sweeps

    Pizza Hut is targeting Facebook users with a sweepstakes offering a trip to Italy to hype up its new Tuscani Lasagna.

  • News Brief

    DUNKIN DONUTS: has added a new breakfast item to its menu: waffles

  • Yahoo Squashes RSS Ads

    After more than three years in beta mode, Yahoo!’s Ads in RSS program was shut down on Monday, “to focus on other more broadly used ad products for our publishing partners, such as Sponsored Search and Content Match,” according to an e-mail sent to publishers.

  • Online Video Ad Spending Still Growing … Slower

    According to the expectations of AccuStream iMedia Research, online video ad spending will grow 22.5 percent in 2009.

  • comScore on 2008 and 2009

    On Monday, comScore released its “The comScore 2008 Digital Year in Review” report, which highlighted important online marketing trends in the U.S. and gave some general expectations for 2009.

  • Huge Opportunities Exist in The Online Dating Space

    I have spent the last few weeks digesting my thoughts and analyzing where I believe the online dating space is headed this year.

  • The Affiliate Marketing Stimulus Package

    A few days ago The Wall Street Journal ran an article by well known writer and author Chris Anderson titled, “The Economics of Giving It Away,” which tries to tackle (in non-book form) one of the more difficult challenges…

  • The (Still) Super Bowl

    There is a line from the upcoming movie, “He’s Just Not That Into You,” where Drew Berrymore’s character laments how she gets rejected by seven different technologies, saying dating today is very exhausting. While not involving a…