Month: February 2009
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InfoGroup Reports Revenues Rose 7% in 2008
Although its fourth quarter revenues declined 4%, InfoGroup reported $728.3 million in revenues for the 2008 fiscal year ending Dec. 31, which reflects a 7% increase compared to the previous year.
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Online Sales Growing in Few Categories, Says Coremetrics
Most Internet shoppers were literally doing more browsing than buying online in January, but those who actually placed orders went on a bit of a shopping spree, according to the latest data released by Coremetrics Inc.
Consumers in January generally browsed about the same number of Web sites as in December, but the overall number of orders completed was down by 21%. -
Facebook as Your Business Partner: Tread the Water Carefully
So what has Tim Parry learned during his time on Facebook? Marketers are starting to rely on Facebook as a business tool, and forgetting that it’s still a place to have fun. Think about that the next time you’re pushing your products and services via your status update
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For Better Results, Get Personal in Search Marketing
: Marketers don’t have to rethink their entire marketing plan to succeed in personalized search. They just need to effectively adjust it to find their niche and create content and resources that individual users desire
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The Right Formula For Grabbing Market Share
: How do we grab market share in times like this? The answer is to stick with your game plan and make minor modifications based on the new mindset of today’s consumer
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Spam Fever? Treat the Causes, Not the Symptoms
Getting complaints about spam is like having a fever. They’re not an illness in their own right, but rather but a symptom of an underlying issue
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DMA’s Greco Supports Six-Day Delivery
The U.S. Postal Service
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Listline e-Newsletter 2/09
Listdata Management Services Inc. now oversees the 222,419-name Continental Book Buyers list.
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Credit Card Mail Volume Dropped in 2008: Report
Credit card mailers sent 5.4 billion offers by direct mail last year, 26% lower than they did in 2007 and the lowest number since 2000, according to a report from Mintel Comperemedia.