Month: February 2009
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Special Report: A Happy Marriage: E-Mail and Social Media
So you say you want to make social media part of your integrated media campaign, but you can’t figure out how to make it profitable. E-mail may be your ticket into the in-crowd. As Beth Negus Viveiros reports, many marketers are using e-mail to help boost the ROI of their fledgling social engagements. Read what metrics you should consider, what techniques work and what mistakes you should avoid.
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Agencies
KPS Capital Wins Bid for Lenox Group
KPS Capital Partners LP was the successful bidder in the auction to purchase the assets of the Lenox Group, which filed for chapter 11 bankruptcy protection in November.
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Agencies
Grainger to Lay Off 300 to 400 Employees
Grainger, the direct marketer of industrial supplies, will lay off 300 to 400 employees across the company.
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Agencies
AeroGrow Posts $4.4 Million Loss
AeroGrow International Inc. posted a $4.4 million loss for the third quarter, compared to a loss of $1.7 million the prior year.
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Agencies
America’s Garden Resource Taps Alliance
America’s Gardening Resource, Inc., parent company of Gardener’s Supply and Dutch Gardens catalogs and Web sites, has chosen Alliance Data Systems Corp. to provide direct and database marketing services.
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Agencies
Meet the Broker: Mike Manning, Manning Media International
Meet the Broker features Mike Manning discussing data without borders, e-mail growth and the decline of postal and fax lists
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Listline e-Newsletter 2/12
More than 18 million e-mail and 15 million postal address are offered on this master file.
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Agencies
Buzz Haircuts Earn Sweeps Entry for New Butterfinger Buzz Candy
Nestlé USA’s Butterfinger is looking for some brave souls. In this case, that involves a buzz haircut and some temporary spray paint
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OgilvyAction Names Gareth Ellen to Lead Digital
OgilvyAction has named Gareth Ellen director of the North American digital activation team, effective immediately.
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Agencies
Kimberly-Clark Holds ‘Potty Dance’ to Promote Pull Ups
Kimberly-Clark is hyping up its Pull-Ups product with a marketing campaign and a dance designed to help make potty training fun.