Month: December 2008
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Agencies
Australia Post Pushes 3-D Mail
Things are getting touchy down under. Australia Post has seen an 8.5% response to a business-to-business test campaign that used a pop-up cube to promote
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Agencies
The Incredible Shrinking Database: Direct’s annual CRM/Database Survey
The money isn’t there anymore.That’s the overwhelming message from Direct’s annual database practices survey.DMers are spending less, on everything from
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Agencies
Direct Mail Boosts School Enrollments
Pacific Ridge School, a private academy that opened in suburban San Diego last year, is relying on direct mail to help establish itself and attract students.
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Here He Goes Again!
‘Twas the night before Christmas, a time for no joysBecause Santa could not afford presents and toys.Why not? Well, like most of us, it’s a tough time,And
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Look Here Before You Leap: Multichannel Business Models
Only a few short years ago many direct marketers used recency, frequency, monetary and other models to decipher purchasing patterns and applied the findings
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Agencies
Paying More, Getting Less
Direct marketers can’t be blamed for thinking something’s out of whack when it comes to what’s flowing out of their coffers and what’s trickling in. They’re
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Would You Trust Them?
Will it ever stop? Great Britain may build a database of all telephone and e-mail traffic in the country, The New York Times reported in October. The
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Agencies
A DRTV Home Improvement Campaign
System Pavers, an outdoor home remodeling company, has begun a lead-generation campaign to promote installations of decorative paving stones. The effort
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Email
E-mail for Lazy Drunks? A Rant by Ken Magill
OK, so I’ll admit I’m not always in love with Google, given its propensity to do boneheaded things like celebrate the birthday of a 17th-century Spanish
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What’s the Future of DTC Drug Ads?
We’ve all seen those commercials on TV that warn you of a particular drug’s toxic side effects and urge you to consult your doctor before using it. Well,